Founded in 1973, San Ramon FC (SRFC) is a non-profit soccer club existing to provide residents of our region with soccer opportunities in the areas of both player and human development.
San Ramon Soccer, Inc. (dba San Ramon Futbol Club), is organized exclusively for the charitable, scientific, literary or educational purposes within the meaning of Section 501(c)(3) of the Internal Revenue Code or corresponding Section of any future Federal tax code (collectively “Internal Revenue Code”).
As our club continues to expand to meet the needs of an ever-evolving and diverse community, SRFC welcomes the opportunity to serve every player at all levels of play just as it has for the thousands of club alumni who have experienced what SRFC offers.
SRFC boasts a tradition of developing not only great players but also great people.
For over 40 years the club has produced college soccer athletes at the NCAA Division I, III, III, and NAIA levels along with several Olympic Development Program players (boys and girls) at the District, State, Regional and National team levels, some of whom have played professionally, including an Olympic Gold Medalist.
Many former SRFC players have returned to our club as coaches, volunteers, adult league players, administrators and referees in an effort to guide a new generation of kids in our community while strengthening and growing the largest youth club in San Ramon into what has become "more than a club" for our members.
San Ramon FC's mission is to develop players, character, and community through soccer.
We strive to be the club of choice for all levels of play in the San Ramon Valley. While promoting exemplary sportsmanship and ethics, SRFC provides the opportunity for recreational and competitive play with an emphasis on developing the player.
We are a club on the rise.
Over the past years, we have been re-energized by the passion of our players, the dedication of our families, and the tireless effort of all involved to create a positive experience for our players.
Our club’s reputation is growing locally and regionally, and our programs are growing in number too.
Our competitiveness is on the rise: Our club’s teams won 25 tournaments and leagues in 2015.
With our futsal facility and programs, we are now the epicenter of youth futsal in the East Bay. In just our second year, we have over 90 teams from various clubs competing in our winter futsal league.
Thanks to their own hard work and the guidance of our club’s coaches, our club’s players are receiving greater attention from both Olympic development and collegiate programs. We expect that to continue in the future and we are committed to helping players reach their full potential.
To better serve youth in our club and community, we added a new program in 2015: College Services. This program offers valuable resources to players seeking to play in college. The program is headed by our College Program Director, Travis Clarke. Travis is the Head Women’s Coach at St. Mary’s College.
For our youngest players, we created our Kick Start program in 2015. Three and four year olds can enjoy a fun introduction to soccer and a chance to develop physical skills like coordination and balance.
As proud as we are of the Kick Start program, in 2015 we were also delighted to announce that our club has joined the Women’s Premier Soccer League (WPSL), a nationwide premier league for adult women. The WPSL is not only the largest amateur women’s soccer league in the country, but in the entire world.
Our new women’s team begins competing in the summer of 2016 and will unite our club and the soccer community in the San Ramon Valley behind a common team. We expect our WPSL team to play exciting, aggressive, attacking and entertaining soccer.
For years, we operated our club under two names: “San Ramon Soccer” for our recreational (REC) program and “AZURI” for our competitive (COMP) program.
We asked questions and listened to feedback from our club’s families and our community. We learned that using two names was confusing and, to some, divisive. Part of our purpose is to develop community. Keeping two names worked against our efforts to build unity in our club.
Why not just adopt one of the two existing names for the whole club? We considered it.
Ultimately, we accepted our committee’s recommendation to unify all of our programs under a fresh, dynamic brand that fully aligned with our new mission statement.
In early 2015, we formed a Vision Committee made up of parents, board members and staff. The parents and board members on the Vision Committee came from all of our programs and represented a wide variety of age groups in our club.
The Vision Committee looked at everything about the club – our name, history, logo, programs and place in the soccer community. All involved were dedicated, passionate and focused on doing the best thing for our entire club and community.
Our decision to rebrand our club was not impulsive, and not taken lightly. On the contrary, it has been well planned and thoroughly discussed for over a year. (Yes, you may have read this in the introduction, but it is worth repeating.)
We formed a committee to research, discuss, analyze and explore options for rebranding.
First, our committee’s goal was to write a focused mission statement and identify character traits that are essential to success in soccer and in life. That sounds easier than it actually is, by the way.
Discussing names and logos would be the fun, easy part (or so it was thought). Our committee members understood that the foundation of our club needed to be identified, clarified and assembled.
During a series of meetings (and emails), we developed our new mission statement:
Developing players, character and community through soccer.
Next, we looked at who we are and what we are trying to accomplish. For years, we talked about developing people and developing players, but we needed to look at what developing people really meant. To figure this out, we asked, “What character traits do high level soccer players need?”
Through this process, we developed eleven character traits that form the pillars of what our club is about.
What essential character traits do high level soccer players need? The answer to this question is not easy. We spent an extraordinary amount of time discussing it. We believe we have identified the key traits that now will become the pillars to our coaching.
San Ramon FC will strive to instill these eleven pillars of character in every player within our club.
More importantly, these eleven traits will serve every player well not only on the soccer field, but in school and later in their adult lives.